Google Library & Richer ads for search

I've always thought Google book search is a great project, and hopefully someday soon we will have a full digital library of all books ever published (and Google has the power to do this).

Now the project added another useful feature, your library. At the moment I catalog my books at Amazon, because of better recommendations and other data available when buying books. Another simple reason is because I don't really know of a great service to do the same, that would actually then integrate into the book shops well. Google Library might be a solution, if they build a way to feed data to Amazon in the future. It is actually surprising that there are no hot shot book social networks, that can be used as a source of data for buying experiences.

Another interesting note about Google was a discussion on adding richer ad's to searching. In some context this will and already makes sense, but please let Google and everyone else be extremely careful with this. I just already see the horror images in my eyes of loading extra video thumbnails and JS fetching data from all over the world to open up one simple search result page.