Why does thou create content?

OH users, why does thou create content???

The profilic consulting giant Mckinsey (via Marketing & Strategy Innovation) set out to figure out an answer to that question and arranged a survey of 600 users. They of course got some notable results out of the study.

According to the results, users are mostly driven by fame, fun, sharing and others benefiting. This gives nice guidance to what is important in creating a social sharing site.

More interestingly, as a person who has read a fair share of research into the motivations of Open Source developers, I was not very surprised to see the overlapping of these two similar areas. However there is one clear difference in the motivations. For open source developers toning their skills and learning is always cited as one of the most usual motivators, but it was not at all listed in user generated content. Does this mean that user generated content does not have the similar learning possibilities for example in photography as in coding and the feedback channel is not valuable enough, or that coding and content creation are just so different that they cannot be compared.

Don't know, but still the resemblance of motivations is very high...